The brands that sit below Rolex and still sell well

Omega, Breitling, Hublot and Tudor are bought here every week. They trade in a different bracket to Patek Philippe or Audemars Piguet, and sellers often assume that means there is no real market. There is. A Speedmaster Professional or a Black Bay finds a buyer quickly, and the offer reflects that.

Bring the reference number if you know it. If you do not, the caseback and the movement will tell us. Our overview of the most popular luxury watch brands covers where each name sits in the current market.

Omega

The Speedmaster and the Seamaster carry the strongest demand. Moonwatch references, particularly the manual-wind Professional, hold value well and are searched for constantly. Seamaster Diver 300M and Aqua Terra models move steadily. Constellation and De Ville pieces are bought, priced closer to their gold content when the movement is common.

On a Speedmaster the caliber matters. A 321 or 861 movement changes the number considerably against a later 1861.

Breitling

Navitimer, Chronomat and Superocean are the references that sell. The chronograph complication carries value, and an in-house B01 movement is worth more than a sourced caliber. Original bracelets matter here more than with most brands, since a replacement strap costs real money to put right.

Hublot

Big Bang and Classic Fusion dominate. Hublot depreciates faster from retail than the others on this page, so the resale figure often surprises sellers who bought new. Ceramic and titanium cases resist wear well, which helps. Limited editions and collaboration pieces are assessed individually rather than against a general model price.

Tudor

Black Bay is the reference that moves fastest, and the vintage Submariner references from the 1970s and 1980s are genuinely collected. Tudor has strengthened considerably in the last decade and current offers reflect that rather than the brand's older reputation as a lesser Rolex.

What changes the offer

• Reference number. The single most useful piece of information you can bring.
• Condition of the case. Polishing history is visible and affects the number.
• Dial originality. A replaced or refinished dial reduces value, sometimes sharply.
• Movement. Running condition, caliber and service history.
• Box and papers. A complete set adds a meaningful amount.
• Bracelet. Original and correct to the reference, with the link count intact.

Which of those moved the number most will be explained rather than left as a single figure. There are more examples in our watch gallery.

Why sell here

Nicholas Toubia is a GIA Graduate Gemologist, a fifth-generation jeweler and a verified Chrono24 dealer. Watches are examined at the counter, opened where appropriate, and quoted the same visit. Payment is by cash, check or wire on acceptance.

The business holds 4.9 stars across 61 Google reviews. The offer is free and there is no obligation attached to hearing it. Selling a watch with confidence sets out how the process runs, and our about page covers the trade background.

Where sellers come from

The counter is at 2821 E Oakland Park Blvd. Watch sellers come predominantly from the wealthier coastal stretches: Las Olas and downtown Fort Lauderdale, Coral Ridge, Victoria Park and the Galt Ocean Mile towers, covering 33301, 33304, 33305 and 33308. Boca Raton and Aventura sellers make the drive regularly, and Sunny Isles Beach is a straightforward run down the coast. Insured shipping is available for anyone outside the area.

Frequently asked questions

Where can I sell an Omega watch in Fort Lauderdale?

Nicholas Estate Buyers buys Omega watches at 2821 E Oakland Park Blvd in Fort Lauderdale. Speedmaster, Seamaster, Constellation and De Ville references are examined at the counter and quoted the same visit, with payment on acceptance.

Do you buy Breitling watches without the box and papers?

Yes. A complete set raises the offer, but Breitlings are bought regularly with neither. The watch itself carries most of the value.

How much does a Hublot lose from its retail price?

Considerably more than Rolex or Patek Philippe. Hublot depreciates quickly on the secondary market, so the resale figure is often well below what the watch cost new. The reasoning behind the number will be shown rather than simply stated.

Is a Tudor worth selling?

Yes. Black Bay references have strong current demand, and vintage Tudor Submariners from the 1970s and 1980s are actively collected. Tudor now trades on its own name rather than as a cheaper Rolex.

Does my watch need to be working?

No. Watches that do not run are bought. Servicing is a known cost that comes off the offer, and it is usually smaller than sellers expect.

What if I do not know the reference number?

Bring the watch. The reference is normally between the lugs or on the caseback, and it will be identified here at no cost.

Do you buy other watch brands?

Yes. Rolex, Patek Philippe, Audemars Piguet, Cartier, IWC, Panerai, Piaget, Chopard and Vacheron Constantin are all bought, along with the four brands covered here. See the full watches page.

Bring the watch in

Walk in during opening hours or call (786) 281-1287. Photographs of the dial, caseback and any papers can be sent to nicholas.estatebuyers@gmail.com for a range before you travel.

Nicholas Estate Buyers
2821 E Oakland Park Blvd, Fort Lauderdale, FL 33306
(786) 281-1287
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Open Tuesday to Friday, 10am to 6pm, and Saturday, 11am to 5pm. Closed Sunday and Monday. See the contact page for directions, or read our frequently asked questions first.